Case study · 03 / 06
Foreword
An independent publisher's digital home — designed to read like a good book and shop like a good bookstore.
- Client
- Foreword Press
- Year
- 2024
- Role
- Editorial & web designer
- Timeline
- 6 weeks
Scope
EditorialWeb designTypography
§ 01 — The challenge
Long-form reading online is broken. Most publishing sites treat articles like blog posts and books like SKUs.
§ 02 — The approach
A typography-first system with a real reading grid, considered footnotes, and a checkout that feels like a signed edition.
§ 03 — Selected frames
§ 04 — Outcome
+62%
Read-through rate
+28%
Cart conversion
+3.4×
Return readers