Case study · 05 / 06

Kindred Studio

A visual identity for a boutique branding studio — a system quiet enough to sit behind their clients' work.

§ 01 — The challenge

Kindred's old identity was louder than the work it was meant to frame. It needed to disappear on purpose.

§ 02 — The approach

A monoline wordmark, a warm two-color palette, and a website that behaves like a well-kept archive.

§ 03 — Selected frames

§ 04 — Outcome

+180%

Inbound leads

+42%

Avg. project size

Press mentions

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